Dec 9 2007
The American Rottweiler Club is pleased to announce that late Friday afternoon, WWE’s SVP of Marketing, Gary Davis, confirmed that the John Cena shirt which portrayed the Rottweiler as “vicious” will be pulled from the marketplace.
“The Shirt Has Been Pulled From The Licensee” - Gary Davis, WWE SVP of Communications
The decision came following a barrage of letters from club members and dog lovers, including a formal letter American Rottweiler Club.
In that letter, ARC President, Diane Garnett, wrote, “That the WWE is profiting by deliberately protraying a negative stereotype of the Rottweiler, damaging the reputation of this noble breed, and further fueling the wave of legislation banning Rottweilers from communities across the country is an affront to every loving and responsible Rottweiler owner in the country”.
The shirts were sold in national retail chain stores, including JC Penny and Kohl’s. (See image - Front of WWE shirt) under the WWE brand.
World Wrestling Entertainment licences it’s brand and images to thousands of retail vendors and partners, including the image from the John Cena shirt.
Mr. Davis said the images has been pulled from their licensee and will not be renewed.
You Did It! Thank You!
The American Rottweiler Club says Thank You! to all dog lovers that wrote to WWE in protest - you made it happen!
We’d like to thank Gary Davis and World Wrestling Entertainment for responding to our plea, and taking action to remove the offensive shirt from the marketplace.
Most importantly, the WWE heard that our goal is the protection and preservation of our beloved and noble breed, the Rottweiler, thanks to you.
If you’d like to commend the WWE for their positive actions, please send your letters to:
World Wrestling Entertainment
Vince McMahon, CEO
Gary Davis, SVP Communications
1241 E. Main St.
Stamford, CT 06902
Ph) 203 - 353-2890